Monthly Archives

March 2018

What SEO Experts Think You Should Know

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What SEO Experts Think You Should Know

A CMS or Content Management Solution is an online program that you pay a monthly fee for that makes it easy and fast to build, update and add content to websites. Using a CMS makes it much easier than hand coding or using traditional website building software like Dreamweaver, etc.

There are currently hundreds of different CMS’s available online, and to the unsuspecting visitor, you may not have any idea of which one is the best.

At the end of the day your SEO will be the most important element of your website. Think about it, if your website was up today, and it looked beautiful, unless you had some magnificent, and highly informative and unique content, you would not get any traffic. So it doesn’t matter what it looks like, if no one can see it.

A CMS program is like riding a bike that is on training wheels, you only have so much control over your website, your site, technically, resides within the CMS.

What exactly should you look for when searching for a good CMS to use? Search engines need to “see” your website, so see if you can find samples of websites and use a search engine spider simulator (just Google it) and that will show you exactly what that site looks like to a search engine. You should see lots of copy, text and links to interior pages. If you don’t, don’t use that CMS.

You also need to be able to control some basic functions that relate to SEO from within your CMS. You will need to be able to make edits to “meta tags”, this means you need to be able to change a page title, enter keywords for that page and a description. If you can’t do that, or if it is hard, don’t use that CMS.

Your website will get better rankings if it has search engine friendly URL’s. This means that instead of a webpage looking like this: “http://www.mywebsite.com/id23?mod_56784522.html”, it should look like this: “http://www.mywebsite.com/my-web-page.html”>http://www.mywebsite.com/my-web-page.html”, with your keywords showing in the URL.

Search engine spiders also recognize headings or h1 tags. A headline can be created on a webpage in different ways, font size, use an image or other ways. If your CMS uses a wysiwyg editor that allows for correct formatting, heading 1, heading 2, etc. you may get better rankings in the search engines.

Finally, there are some CMS’s out there that Google just has a hard time with, they are hard to see, they have a lot of clutter and makes it harder for Google to index your site accurately. Lastly, make sure that editing is easy. Whether you are editing your basic content or some SEO features, it has to be easy. If it is too cumbersome or complicated changes are you won’t do it and your rankings will pay the price.

WordPress continues to be a great CMS for SEO and is the largest one right now. You pretty much can’t go wrong with it. There are also plugins that will extend the functionality of it as much as you like.

How to Choose SEO Consultants

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How to Choose SEO Consultants

Search Engine Optimization, abbreviated as SEO has multifarious benefits. It is a known fact that with comprehensive SEO services, an online business can improve their organic ranks and attract more web traffic. Nowadays, the online audience tends to integrate local terms on their search phrase in order to find most specific result. Hence, the major search engines have re-defined their algorithms to provide better results for localized search. The businesses that cater to a specific geo-targeted location, now seek to optimize their websites locally to generate local web traffic. Thus, the SEO companies now implement special techniques that would help a website achieve better rank against local search. This is known as local SEO services.

Local SEO services help a localized business, targeting particular geographic area or location, to generate maximum web traffic gain a winning edge over the competitors. For instance, when a site related to oral health care is optimized for specific locale such as Rancho Cucamonga, then it will be easier for the people living in Rancho Cucamonga to locate the clinic as and when they search for a dental clinic in Rancho Cucamonga in the web.

Local SEO services involve varying techniques which include keyword research, competitor’s analysis, map optimization, local directory submission, classified ad promotion, local review posting, article submission and more. The companies offering SEO services in Las Vegas ensure that all the information that are included in the websites are correct and the contact details such as the address, the contact numbers, e-mail address appear in all the webpages.

Companies facilitating SEO services in Las Vegas help the client’s business website to get commendable ranking in major search engines such as Google and Bing. The local SEO services however should conform to the most ethical standards in order to offer the most long lasting benefits to the clients. Adhering to black hat SEO measures can penalize a website and even suspend it from the search engine’s index. Some of the unethical SEO measures that a company should not practice are –

• Own Shadow Domains

• Create Doorway pages

• Use Hidden Texts or Links

• Use Duplicated Content

• Stuffing the Content with Keywords

• Selling Keywords in Address bar

Local SEO services can surely help a business gain better visibility in the localized search result and in the process can help a local business tap into the target market. But, while selecting a company in Las Vegas for local SEO services, it is always important to assess its reputation. No SEO firm can guarantee a number 1 rank in organic search result and the companies that promise to deliver such result is a fraud. The service provide should always provide proper explanations to every query of yours and if you find that a company is secretive or seems deceptive with its explanations, it is best to avoid them. Furthermore, you must seek reference of some of their clients about their quality of service and also look for their experience in the domain. In a nutshell, before you endow the crucial responsibility of promoting your website to a SEO company, you should find out whether they are trustworthy and reliable organizations.

Google Advertising

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Google Advertising Part 1

The world now belongs to the small business owner but most small business owners don’t have much money to grow their business. Getting into debt to fund your business before you have a steady flow of income is not only a bad idea, it’s down right foolish. Don’t get yourself in the hole before you even have a chance for success. Spend your money wisely and on a tight budget that you can fully afford on your current level of income.

Although it’s a dog-eat-dog world out there, you can still steadily grow your business on a shoestring budget utilizing Google AdWords. One of the main reasons Google has been so successful is because they have focused much of their efforts on the small business owner marketing on a budget. If you haven’t spent much time with Google AdWords, you may not be familiar with some of its key features which will allow you to fully customize your advertising campaign.

LOCATIONS

Location targeting allows you to funnel your audience by physical location, including territories, regions, cities, and custom areas. For example, if you are a business owner doing business in San Antonio, Texas and you only want to target people in the Greater San Antonio Area, you will be able to do such.

You may want to reach as many people as possible, but i’s highly recommended that you focus your efforts locally in the beginning stages of growing your business even if local means the country you reside in. Every country has different laws, regulations, and even cultural differences. You may waste a lot of money targeting other countries because most people prefer to do business with people they know, trust, and can relate to.

LANGUAGES

A language barrier may mean the difference between a sale and no-sale. Even though Google has the ability to translate websites on your behalf, you must still communicate with your clients whether in person, over the phone, or through email. If you don’t specify the languages you are able to communicate in, you may waste a lot of money on people who don’t understand the message you are trying to convey.

One nice thing about the language setting is that people are all over the world speaking similar languages and when combined with the Location setting, you can target people from just about any Continent.

NETWORKS AND DEVICES

People have many options to surf the web, gather information, and stay connected. Depending on the type of business you have, you may want to focus your efforts on desktop and laptop computers, or you may want to extend your reach to include mobile devices with full Internet browsers, or both.

Google has the ability to advertise on their search engine, all their free products (Gmail, Blogger, etc.), websites, video games, applications, YouTube, and more. It’s up to you to determine which of these will provide the best Return on Investment or Branding exposure for your business.

Using Articles for SEO Optimization

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Using Articles for SEO Optimization: How to Write a Great Article

Writing quality content on your website is they key to attracting more visitors and building loyal readership. By integrating certain elements into articles, you can make them easy for search engines to find. These elements will drive traffic to your website and improve your search engine rankings. Make sure that content is unique and relevant to your site. Although SEO important, all articles should be written for a human audience.

Here are a few simple tips on how to optimize your content for search engines:

Write Well

Search engines love quality content. If the people who visit your website find your content interesting, they will link to it and share it with their friends. If your articles are not good enough to attract organic links, it doesn’t matter how “optimized” they are. Writing content that focuses on interesting topics in your industry will help you gain recognition and become van expert in your field.

Create a Captivating Headline

A compelling headline makes the reader want to find out more by reading the article. Your headline is the first impression you make on a reader. Most people will read your headline, but only a few of tem will go through the whole article. Write a captivating headline that promises answers to a problem and creates curiosity. Tell your readers about the main benefit found in the story. Use the active voice.

Choose the Right Keywords

Stay focused on one keyword phrase per article. Remember to keep the text natural and flowing. Use proper keyword density. Don’t stuff keywords into paragraphs. Spread them evenly throughout the article. Adding dozens of keywords into your content looks unprofessional. It is recommended to use keywords in the introduction and conclusion. Don’t sacrifice quality for keyword ratios.

Make Your Articles Interesting and Readable

Short paragraphs are easy to read and understand. Your paragraphs should contain three to five sentences. Long paragraphs discourage your readers from even trying to understand your articles. When you want to give a sense of action, use short sentences. Include lists and bullet points in your content. These elements allow readers to glance at a page quickly and understand what the article is about.

Make sure your articles are original. If you add duplicate content to your website, you might end up getting penalized by search engines. Creating quality content is not something that people can master overnight. With time, you will learn how to write compelling articles that attract both search engines and people.

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