Monthly Archives

February 2018

SEO Packages: How to Choose the right one for your business

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SEO Packages: How to Choose the right one for your business

Search engine optimization is a very popular technique used by modern internet marketers to achieve their various marketing goals. SEO is a bit more technical than the traditional methods of marketing but it is fairly easy to implement. While many people are confused as to how exactly to define SEO, I prefer to define it as a set of practices that will make it easier for search engines to evaluate the quality of your website.

Another reason that SEO is so popular is because it well documented and it can easily be outsourced. Articles and various other search engine optimization tasks are some of the most highly outsourced jobs. While it does not take much skill or knowledge to write SEO articles, there are certain instances where it is desirable to make sure that your articles are of a certain quality.

Quality and originality are two things that are fast fading from the world of internet marketing. In an attempt to get the most out of their SEO practices, marketers often engage in unethical practices. When trying to build an online reputation with SEO, we should always try to implement practices that are both favored by search engines and are of some value to your internet users. Especially considering the latest Google Panda Update and how tough online competition really is, using underhanded SEO techniques could very well result in your website being blacklisted by search engines. With that being said, it is pretty much imperative for the success of your SEO campaign to use white hat SEO techniques that will realize your short term goals of increasing your search engine ranking position (SERP) and also ultimately result in more business for your company. Some of the most popular SEO techniques are:

Keyword optimization: Finding the right keyword for your business is the cornerstone of every SEO campaign. Search engines will evaluate the quality of your website by taking your keyword and comparing how competitive your website is considering other sites with the same keyword. This is why it is essential to make your keyword as unique as possible as this automatically narrows your competition. Including your keyword in certain tags of your website also helps search engines understand your content and if they can categorize your site better, they are more likely to send more traffic to your site.

Content: Content can be defined as the audio, video and template of your site and the reason why content is so important is because it lets you achieve a lot of goals. Using content you can inform potential customers about your product or service while at the same time making your website user friendly. Moreover, with the uprising of social media, content literally lets you market your website on auto-pilot. If you can offer something of value to your target customers then chances are that they will share it with their peers.

Search engines always want to provide users with a quality browsing experience and as long as you do that, search engines will hold your site in very high regard. Therefore whenever you come cross a new SEO technique or a new software, you should always ask yourself “Does this improve the quality of my site?” Building organic traffic may take some time but as long as you properly utilize your resources, the results will be apparent soon enough.

SEO optimization Knowing More About It

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Knowing More About SEO Optimization

SEO optimization, or more commonly known as search engine optimization, is an art of creating websites that would rank high on search engine results. Search engine optimization is carried out by optimizing specified elements or sections in the HTML (HyperText Markup Language) coding of each web page. These elements are particularly read by search engine sites and, depending upon the degree of optimization, could create a better probability of free referral traffic and/or leads.

There are a lot of opinions and methods regarding how a website ought to be optimized, and a great deal would depend upon the kind if website, its content, competition and purpose. But on the whole, search engine optimization relies immensely on the appropriate utilization of keywords and phrases that describe the website’s content.

Keywords ought to first become visible in the TITLE segment of the web page’s source code. They must as well appear within the META description section in which the page is precisely described by repeating keywords or phrases. The META keywords section would also contain keywords or phrases describing the website’s services, product or content.

Preferably, the source code for every subsequent web page in the site would also have its own distinct keywords listed. Every page title must utilize one or more of such distinct keywords for utmost SEO optimization.

Because SEO relies so greatly on keywords, the most essential keywords and phrases must be utilized liberally within the first 2 paragraphs of the web content of every page, and then sprinkled all through the body. The final paragraph of each page must as well be keyword rich. An advised rule of thumb’s to attain a keyword density between 5 to 15 percent. Judgement should be made use of to invoke keywords or phrases liberally without becoming too repetitive. It might also help to utilize italics or bold on a keyword or 2, but avoid doing such in excess.

The next important placement for keywords or phrases is within the H1 & H2 header fields if every page. The most relevant keywords or phrases must be found here.

Additional tricks for helping SEO or SEO optimization are naming anchors or image files with keywords. Anchors, also known as crosslinks, are citations to other web pages within the site.

Lastly, providing links to & from external websites, known as backlinks, are also crucial, as search engine site spider bots steer by links. The text within one’s page that directs towards external links could contain keywords too.

Trainers for SEO optimization are available over the web for those people willing to optimize their personal websites. There are as well several SEO agencies that would provide the products and services at a price. Some caution must be used in choosing a contractor to make certain that what’s being promised is cost-effective, feasible and realistic.

Whether performing one’s own SEO optimization or hiring experts, with the billions and billions of websites over the internet & the hundreds or yet thousands of ‘hits’ that could be returned from any particular online search, search engine optimization is a necessity for anybody looking to take advantage of search engine traffic.